Customer Care

Printing & Writing

Published on December 18, 2011 by

Great writing goes with great graphics like cookies go with milk. That's why I've teamed up with Jennifer Guter of Reflections Printing to open a new online print shop. You can visit our blog at Hero Marketing Tools & Printing

Let your business shine – not blind

Published on November 3, 2011 by

Have you ever been driving and been blinded by the sun? This happened to my neighbor just the other day. He’s an 18-year old kid who was in his first car accident. No one was hurt, but his car was totaled. The cause of the accident was ...

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Sage Advice for people who hate marketing

Published on September 8, 2011 by

My dog is named Sage; and yes she gives good advice.

For example when I was wondering how to write this article on marketing, Sage gave me the look. The look told me that I really should be a dog; but because I’m not a dog, she’d help ...

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5 Habits of Success

Published on August 11, 2011 by

Yesterday my day fell apart. I felt like this poor guy in the picture. I was frazzled. My day started out “wrong.” I wasn’t ready to start work at 9am like I usually am. I spent an hour cleaning and getting ready and then it got even worse. ...

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Time Management Tips for the Really Busy

Published on July 28, 2011 by

William Feather said, “We all find time to do what we really want to do.”

That's about the best time management statement I've read.

If something is important enough, it gets done.

What do you think?

The Most Expensive Handbag in the World

Published on June 13, 2011 by

 

How can you, or anyone, justify buying a 3.8million dollar purse? Yes it’s covered in diamonds. Yes it’s unique. Yes it is a status symbol, but logical?

Do you buy something for logical, or emotional, reasons? We like to think we make purchases based on logic ...

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Have Fun with Networking

Published on May 30, 2011 by

You’ve probably attended some great networking meetings, and then some not-so-great ones. What makes the difference?

Let’s look at an example to show how you can turn an okay meeting into a great one:

You decide at the last minute to attend a networking meeting your friend suggested. ...

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Is your business more Vanilla or Jalapeño Chocolate Crunch?

Published on April 6, 2011 by

There are several themes you will read about in my blog. One of them is overcoming fear and the other is being boring (and yes, I know they are related themes). I talk about these themes a lot because I’m trying to work them out in my own ...

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Be a ‘jerk’ and get more customers!

Published on March 2, 2011 by

By applying these lessons taught by a soda jerk, you can keep your customers happy.

Validate your Customers with Genuine Listening

Published on February 23, 2011 by

I recently completed a project for a client.  He wasn’t thrilled with what I’d produced. As we talked about why he was unhappy, I realized that we had a misunderstanding about what he wanted.

I discovered that the understanding between my own two ears wasn’t the same as ...

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